Photography · Cinematography · Creative Direction · Campaigns · Editorial
A multi-year creative partnership spanning
studio, road, trail, events and travel. From photography and motion to campaigns, product launches and editorial, the work has evolved alongside the brand while maintaining a consistent connection to the ride.
A Brand Isn’t Built in a Day
3+ YEARS
Creative Partnership
STUDIO → TRAIL
Production Environments
PHOTO + MOTION + COPY
Creative Disciplines
On Location
Cycling doesn’t happen in a studio. Some of the strongest product imagery comes from putting the product where it belongs and building the commercial photograph around the ride.
The Right Production for the Image
Commercial production doesn’t always require a large footprint. Depending on the image, ALMSTHRE has been photographed using everything from available light to compact location lighting and fully controlled studio setups.
The goal isn’t to bring more equipment. It’s to bring the right equipment. Working efficiently on location means being able to move with the ride, adapt to changing conditions and introduce light when the image calls for it—without allowing the production to overwhelm the moment.
NATURAL LIGHT
Available light · Moving subject · Location
LOCATION LIGHTING
Single-strobe location setup · Balanced against daylight
CONTROLLED / STUDIO
Controlled studio lighting · Product-focused
Control Every Variable
Studio work creates a different opportunity: remove the variables and focus entirely on the product.
Controlled lighting, repeatable compositions and consistent color allow a growing product line to maintain a cohesive visual identity across launches, ecommerce, advertising, email and retail. The objective is consistency without making every product look the same.
One Production. Multiple Deliverables.
A day on location rarely needs to produce just one thing.
ALMSTHRE productions are often approached with both still photography and motion in mind—capturing campaign imagery, product details, riding footage and social content within the same environment. Planning for multiple formats from the beginning creates more useful assets without unnecessarily expanding the production.
STILL · MOTION · HORIZONTAL · VERTICAL
More Than a Visual Language
YOUR PERSONAL DOMESTIQUE.
Working closely with a product over time creates an understanding of where it fits into a rider’s life.
“Your Personal Domestique” grew from that understanding: ALMSTHRE carries what the rider needs so the rider can focus on the road ahead.
BRAND POSITIONING · COPY · CREATIVE DIRECTION
The Long Game
The value of a long-term creative relationship isn’t simply producing more content.
It’s knowing the products. Knowing the people. Knowing the audience. And understanding what the brand should feel like before the camera ever comes out.
Understand the brand.
Make the image.
Build the story.
The best brand work doesn’t come from knowing what something looks like.
It comes from understanding what it feels like.
PROJECT DETAILS
ALMSTHRE
Encinitas, California
Photography
Cinematography
Creative Direction
Campaign Development
Copywriting
Editorial
Paid Media
Social Content